Revolutionizing Distance Education: Agência Um's Award-Winning Campaign

Agência Um's Innovative Approach to Promoting Distance Education

The campaign was developed for Uninassau, a higher education institution that is part of the Ser Educacional Group, one of the largest education groups in Brazil. The campaign's unique strength lies in its ability to depict characters, seemingly overwhelmed by their daily routines, yet finding time to study. This relatable portrayal resonates with the target audience, effectively promoting the concept of distance education.

The campaign's distinctive design elements were brought to life through offset and digital printed poster materials. The posters, magazine and journal ads, and other out-of-home materials were meticulously designed, with each detail and element thoughtfully crafted to transport the audience into the characters' universe.

The illustrations were initially hand-drawn, then transferred to the computer as line art drawings for coloring, texturizing, and adding lights, shadows, and volume. This meticulous process took two months to complete, resulting in a fresh and innovative approach to educational service advertising.

The campaign's success is a testament to Agência Um's creative prowess and commitment to innovation. The team, led by CEO Luiz Augusto Filho and VP of Creative Lenilson Lima, overcame numerous creative and technical challenges to bring this campaign to life. Their efforts culminated in the campaign being awarded the prestigious Golden A' Design Award, a recognition granted to outstanding creations that advance art, science, design, and technology.

In conclusion, Agência Um's "Find Some Time" campaign has set a new standard in advertising for distance education. By presenting distance education as a feasible solution for individuals with busy schedules, the campaign has effectively promoted Uninassau's services and contributed to the broader conversation about accessibility and flexibility in education.